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Rodan + Fields’ New Total RF Serum Is Refillable

The product is made with 90% recyclable materials.

By: Beauty Packaging Staff

Direct seller Rodan + Fields has introduced its first refillable packaging with the launch of its anti-aging Total RF Serum ($175; refill, $148). The product is made with 90% recyclable materials and is projected to save 26,600 pounds of packaging each year, according to the company. The move advances Rodan + Fields’ goal of having 75% of its packaging recyclable, refillable and reusable by 2025.

Total RF Serum’s refillable packaging is the most sustainable innovation the brand has launched to date. The outer packaging contains 65% post-consumer recycled (PCR) glass whose durability maximizes the potential for reuse. The inner refillable vial holding the serum is bought separately after the initial purchase and reduces the amount of total packaging by 74%.

More info: www.rodanandfields.com

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